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Here's a linear representation of those findings: Source: Backlinko So, while "using your target keyword in your title may assist you rank for that term," report author Brian Dean describes, "the relationship between keyword-rich video titles and rankings" isn't always a strong one. However, it's an excellent concept to optimize your title for this keyword so long as it fits naturally into a title that informs audiences exactly what they're about to see.

3. Optimize your video description. First things initially: According to Google, the official character limitation for You, Tube video descriptions is 1,000 characters. And while it's all right to utilize all of that area, keep in mind that your audience most likely came here to watch a video, not to check out an essay.

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After that point, audiences have to click "reveal more" to see the complete description.  YouTube Video Ranking System Can Be Seen Here 's why we recommend front-loading the description with the most essential details, like CTAs or important links. As for optimizing the video itself, it doesn't harmed to add a records of the video, particularly for those who have to enjoy it without volume.

Source: Backlinko Dean takes care not to encourage dropping an enhanced description entirely, though. "An enhanced description helps you show up in the recommended videos sidebar," he writes, "which is a substantial source of views for a lot of channels." 4. Tag your video with popular keywords that connect to your subject.

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However you're not just informing your audiences-- you're also notifying You, Tube itself. Dean describes that the platform utilizes tags "to comprehend the material and context of your video." That way, You, Tube finds out how to associate your video with comparable videos, which can broaden your material's reach.

Do not use an unimportant tag since you believe it'll get you more views-- in fact, Google may penalize you for that. And comparable to your description, lead with the most important keywords, consisting of a great mix of those that prevail and more long-tail (as in, those that respond to a concern like "how do I?").